Access Point Hospitality Advisors

The success or failure of any hospitality business hinges on the lasting impression it creates on patrons. In the information age, where online reviews can make or break a restaurant overnight, continually improving operations and workflows is the only way to exceed customer expectations, drive positive brand perception, and build an outstanding reputation.

With a guiding principle of ‘refining hospitality performance,’ Access Point Hospitality Advisors (APHA) understands this well. Leveraging over 90 years of collective expertise working alongside the biggest names in the business, the company helps independent restaurants, boutique hotel chains, and country clubs optimize experiences and take their service to the next level.

“We tap into an invaluable network of industry leaders we have worked with over decades. Seeking perspectives from these veteran operators often sparks insights that profoundly shape operational advancement strategies for our clients,” says Tom Kelley, founder and president of APHA.

Taking a guest-centric angle to refine hospitality elements, APHA boosts customer satisfaction, build loyalty, and help clients thrive in a competitive market. With deep experience spanning multiple hospitality segments, it calls on the ideal blend of specialists to address client-specific pain points. Regardless of their priority, be it guest experience, efficiency, profitability, or talent development, the company assembles a custom team to provide comprehensive and bespoke guidance.

At the start of every engagement, APHA reviews and assesses everything, from staffing models and margins to marketing tactics and menu engineering.

This comprehensive analysis highlights areas of strength that can be capitalized upon while identifying gaps that require attention and improvement. With this intelligence, APHA collaborates with stakeholders to chart an improvement roadmap customized to their brand's distinct needs and goals.

Whether businesses are on the journey of opening a new flagship location or aiming to enhance an existing venue, APHA’s insider knowledge elevates performance across the board. Its assessments help clients identify opportunities and provide tailored recommendations to assist them in improving operations with best practices that industry icons rely on. From enhancing service culture to fine-tune workflows, APHA’s mentorship drives positive changes that enhance guest satisfaction, employee engagement, and profit margins.

Behind APHA's unmatched expertise stands a diverse group of hospitality specialists led by Kelley. With over two decades of experience gained alongside industry icons at the National Restaurant Association, hotel and club associations and assisting prestigious restaurant groups, the Group offers invaluable insider expertise. Kelley has led project teams supporting every facet of concept launches and spearheaded optimization initiatives for many major hotel brands. In truth, his well-rounded experience and connections enable APHA to provide elite counsel regardless of client needs.

His team includes experts spanning culinary and F&B operations, marketing, management and more. Their combined strengths and expansive professional network allow APHA to leverage “best in industry” perspectives when strategizing client solutions. With capabilities honed at renowned hotel brands, critically acclaimed restaurants, and top Vegas casinos, the specialists are known to raise the bar for clients through hands-on mentorship.

APHA recently partnered with a hotel client to improve their restaurants, showcasing how expert insights can vastly improve client results. Through this collaborative effort, APHA conceptualized an innovative, new dining concept with the property chefs and resort leadership. Every aspect, from menu engineering to table settings, was meticulously crafted to align with the venue's luxurious sensibilities. The result is a steakhouse that now stands among the top establishments in Southern California.

Rejuvenating independent and boutique hospitality establishments globally, APHA provides tailored guidance that elevates the experience at every guest touch point. This personalized approach instills best practices proven to transform service culture, ‘wow’ patrons and drive lasting success.